Providing Ongoing Value To Your Franchisees with Brittany Driscoll of Squeeze Massage

Author: Franchise Euphoria
05/04/2021

Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.

Key Takeaways:

[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.

[0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage.

[2:41] Josh welcomes Brittany to Franchise Euphoria.

[3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept.

[10:35] Brittany discusses how her experience at Drybar primed her for creating Squeeze.

[16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind.

[24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is.

[29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards.

[31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations.

[35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts.

[37:03] If you want to learn more about Squeeze Massage, visit their website listed below.

[38:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@indyfranchiselaw.com

www.indyfranchiselaw.com

https://www.squeezemassage.com/

https://www.squeezemassage.com/franchising

www.Facebook.com/squeezemassage

www.Twitter.com/squeezemassage

www.Instagram.com/squeeze

https://www.linkedin.com/company/squeeze-massage

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.