Identifying and Growing Your Niche with Peter Hans of Discovery Map

Author: Josh F. Brown
08/20/2019

Peter Hans started his career as a commercial banker based in Boston. He traveled around New England and studied at night for his MBA at Babson College. When he received his degree, he moved to Zurich, Switzerland, and became an investment banker. He lived there for six years and later London for six more. During that time, he was fortunate enough to travel to most every major European capital and also to Australia, Asia, and South America.

Shortly before leaving London, he married his wife and they moved back to the States to start a family. The lure of purchasing a company that merges travel maps and franchise ownership was two-fold for Peter: throughout his travels, he was always looking for a resource that provided quick and easy-to-find information about all of the businesses and services a place has to offer. Discovery Map International is exactly that resource. The second part of the equation is that he truly enjoys owning his own business, nurturing it, and watching it succeed, grow, and profit. It stands to reason that he not only owns the company as the franchisor, but also has jumped into the exciting shoes of franchise ownership himself.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Peter Hans of Discovery Map franchise.

[2:29] Josh welcomes Peter to Franchise Euphoria.

[3:01] Peter tells the audience about his travels which ultimately led him to his industry.

[4:59] Discovery Map is essentially a business for caricature-drawn maps for specific communities used for advertisement purposes within a territory.

[11:12] The Discovery Map system typically involves one map per territory but from time to time multiple franchisees will own multiple territories.

[13:48] The maps involved with Discovery Map are not necessarily drawn to scale but rather to draw attention to specific commerce.

[18:35] Discovery Map relies on relationships with different vendors to mediate the printing of the maps, and the franchisees are responsible for the actual printing of the individual maps.

[19:51] The ideal Discovery Map franchisee is ideally someone with sales experience, but it is not a requirement. They must be good at engaging with people and look forward to building new relationships.

[25:10] If you want to learn more about Discovery Map as a franchise, you can visit www.DiscoverMapFranchise.com.

[26:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.DiscoveryMap.com
www.DiscoveryMapFranchise.com
www.instagram.com/Discovery_Map
www.facebook.com/DiscoveryMap

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.