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Jon Quick: How To Effectively Market a Franchise Business

It was a great experience to have my friend and media and marketing guru Jon Quick on the show. Jon is a 25+ year veteran in media executive management, having held key positions for CBS and Emmis communications among other companies in his career. He now has two of his own companies. The Q Consulting Guys, which specializes in media consulting, and Absolutemax!, which is a boutique full-service advertising agency offering everything from public relations to traditional and social media guidance and creation.

Jon’s companies are based in Indianapolis but he serves clients across the country and in Canada.

Key takeaways from Interview with Jon

  • Most important of all. Marketing Essential #1: Have a plan for great customer service to keep them coming back. If not, all the marketing the world will never work.
  • Have A Plan.  You must have a good business plan and within that build a solid marketing plan. Allocate some budget for marketing based on your resources. Effective marketing does not have to cost a lot of money if you have great ideas.
  • Do an IGS (Idea Generating Session).  Get a group together 5 to 10 people and allow everyone to express their ideas and thoughts on your company. Do not judge the ideas. Anything goes at this point. You’d be amazed at what you come up with both to improve your core business plan and marketing ideas. Often a slogan for your business can come out of such a session. One important point to consider and discuss: Points of Differentiation. How is your business better than your competitors?
  • Include those points in your marketing. Don’t try to be another Starbucks
  • Design a logo. Add a slogan to it. But don’t stop there. The logo should reflect you and your mission statement (which should be at the very beginning of your business plan). It’s a way to make you feel good at the beginning because it symbolizes the achievement of your dream.
  • Reserve a domain name and get a website up. Jon’s philosophy is to have the website be your hub and all other marketing will drive people to it. In the end it will save you a lot of money and will be more effective in today’s world of marketing.
  • Did I say be patient? I’ll say it again. If you truly have a great product or service, and you have the passion for it and believe in yourself and are willing to tell the world about it, it’s a formula that should work. If it doesn’t, know when to get out. There’s nothing wrong with regrouping and starting over.

Jon can be reached by phone at 317-432-0309 or jon@absolutemaxpr.com.  Initial consultations and current marketing analysis is free.

Picture of Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Picture of Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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