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Finding the Right Franchisees to Grow Your Brand with Kimberlee White

Kimberlee White is the co-founder and CEO of JabzBoxing, which is a Phoenix-based female-only boxing studio franchise that features circuit–style workouts using boxing inspired exercises. White, along with co-founder and president, Len Hayko, opened the first studio in 2012 in Scottsdale and began franchising the following year. Jabz Boxing currently has about 20 franchised studios.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Kimberlee White, the co-founder and CEO of JabzBoxing.

[1:55] Josh welcomes Kim to Franchise Euphoria.

[2:27] Kim shares her journey with Jabz Boxing and how the franchise came to be.

[4:23] Being a woman who enjoyed boxing, Kim and her cofounder found that there was the need for a space for women only to have an athletic outlet where they felt empowered which led to the creation of the Jabz concept.

[6:42] When the first Jabz studio opened in 2012, they weren’t certain what the future of the company looked like, and franchising especially wasn’t on their radar at all. But news about the business quickly spread, and they moved into their first retail location.

[9:06] They decided to start franchising Jabz when repeat customers who had to travel from afar to go to their location began asking them about being able to open their own location in their own community. The first 10 franchisees of Jabz were previous customers.

[10:24] The Jabz mentality is “fitness, not fighting,” and their facility is made up of sixteen different stations that make up a circuit which changes every day.

[12:07] About 70% of the Jabz revenue comes from clients on autopay programs, but they do offer punch pass options as well.

[12:46] Josh notes that creating a franchise is a lot more than just getting together your franchise disclosure documents.

[14:07] Currently Jabz Boxing has 20 franchised and 4 corporate locations. The bulk of them are located in Arizona with a couple on the east coast.

[17:15] The ideal Jabz franchisee is not necessarily an expert in fitness but is certainly passionate about helping people. They are specifically looking for franchisees who want to be an owner-operator.

[19:26] Kim would encourage young franchisors to be very selective about who they choose as their franchisees since they are the future of the business.

[21:16] If you want to learn more about Jabz, you can visit their website www.jabzboxing.com

or you can email Kim directly at kim@jabzboxing.com.

[22:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.jabzboxing.com

kim@jabzboxing.com

https://www.facebook.com/JabzBoxing

Instagram: @jabzboxingofficial

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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