Finding the Demand to Fuel Your Franchise with Lou DeFrancisco of StretchLab

Author: Josh F. Brown
08/27/2019

Lou DeFrancisco is the President of StretchLab, a boutique wellness franchise that offers one-on-one assisted stretching and group stretch sessions. He has been in the fitness industry for more than 15 years in various sales, marketing, operations & senior leadership roles. Prior to StretchLab, he was President of a boutique fitness franchise that he helped grow to over 100 locations nationwide.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Lou DeFrancisco, the President of StretchLab.

[1:59] Josh welcomes Lou to Franchise Euphoria.

[2:12] Lou gives an overview of the StretchLab concept, which offers one-on-one assisted stretching sessions.

[3:38] StretchLab was started in Los Angeles in 2015.

[4:40] In November 2017, Xponential Fitness purchased the rights to StretchLab becoming their parent coming. Xponential Fitness owns a variety of other boutique fitness brands that are considered sister companies to StretchLab.

[7:24] While other fitness brands have reached out to have StretchLab come into their facility to be a business within a business, they’ve decided they want to remain their own separate concept for the time being.

[16;01] StretchLab currently has about 70 franchisees which covers roughly 180 territories.

[17:30] Lou describes the ideal StretchLab franchisee as someone who is passionate, wants to follow a proven system, and is a leader.

[29:07] By the end of this year, StretchLab expects to open between 90 and 100 locations across the country.

[30:11] If you want to learn more about StretchLab, you can visit www.stretchlab.com.

[30:59] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.linkedin.com/in/loudefrancisco
www.stretchlab.com

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

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Very interesting discussion. I found the information valuable.

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