Spearheading Long-Term Growth with Jason Markowicz

Author: Josh F. Brown
08/14/2018

Jason Markowicz is the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. Jason got his start in the fitness industry with his first job out of college at a health club chain. Though the locations were successful, the constant turnover in membership really bothered Jason. Fitness Premier 24/7 was conceived to address that issue. Jason created a model that had all the great features of traditional clubs but with a focus on results-oriented, individual success plans, tailored to help clients reach their fitness goals. Additionally, Jason leads Fitness Premier’s One Team One Dream Mastermind Group with all key leaders within the company.

Disclaimer: Jason Markowicz is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to highlight Fitness Premier’s unique franchise concept in an impartial way.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Jason Markowicz, the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals.

[3:05] Josh welcomes Jason to Franchise Euphoria.

[3:32] Jason runs through how he broke into the business. From his college football career to his first job out of college, the path led him to creating the Fitness Premier concept.

[6:29] Before the inception of Fitness Premier, Jason faced some challenges in driving clientele and really honed in on putting together attractive programs with incentives along the way to bring in customers.

[8:49] Fitness Premier started back in 2006 and took the concept of affordable pricing and applied top-notch programming options with extra benefits.

[10:10] The goal of Fitness Premier is to provide smaller communities with clean, well-maintained facilities that are affordable and tailored to the client.

[12:35] Franchising with Fitness Premier was really about creating opportunities for their leadership team and establishing a career path for their management.

[13:45] It is important to take your time as a business system before you begin considering franchising. That way, you can work through the challenges of growing your brand and operating multiple locations before you franchise.

[15:10] Jason considers Fitness Premier a hybrid fitness offering where they have the traditional offerings of a fitness club but with a customizability aspect to make it fun and engaging for everybody.

[16:00] Some that make up an ideal Fitness Premier franchisee include being a people person and having a good set of leadership skills.

[20:27] If you want to learn more about the Fitness Premier system, visit www.fitnesspremierclubs.com.

[21:12] Thanks for listening! If you have questions or comments about the show, please reach out to Josh at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

jmarkowicz@fitnesspremierclubs.com

www.fitnesspremierclubs.com

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.