Call for a CONSULTATION: 317-819-0500

We take requests!

Stay in Tune

Building a Franchise From the Ground Up with Amy Leclerc

Amy’s career began in New York City, where she spent ten years in the media industry, cutting her teeth at Grey Advertising, which led to selling ads for the fashion magazine, NYLON. After a move to Oregon, Amy made a complete career pivot, following her love of exercise into a 10-year run overseeing franchise sales and business development for the boutique fitness brand barre3. At barre3, Amy was instrumental in building the business, scaling it from a scrappy startup into a cult brand with over 170 franchise locations.

Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid’s hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.

 

Key Takeaways:

[2:50] – Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her.

[4:27] – She built her career by connecting with brands and concepts and listening to how she feels.

[7:01] – Most franchises begin when someone brings the idea to the founder.

[9:49] – Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success.

[12:23] – Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still.

[14:24] – As a “builder,” Amy loves to take her experiences and apply it to new opportunities.

[16:10] – Building a franchise is simple but is not easy.

[17:03] – When the clientele is easily identifiable, it is easier to create clear branding.

[18:22] – In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant.

[21:27] – It is really important that the founder be involved in franchising.

[23:09] – By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still.

[26:47] – Amy describes the customer experience at Sit Still Kids Salon and what makes it special.

[29:47] – Each appointment’s time allotment is used fully for a memorable experience.

[33:01] – Sit Still takes their commitment to being a consistent person in a child’s life very seriously.

[35:24] – What type of operators are Sit Still Kids Salon looking for as franchisees?

[37:51] – Location is important to think about. Sit Still generally operates best in suburban areas.

[39:04] – Data drives decisions.

[40:13] – From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year.

[42:15] – Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety.

[45:40] – Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.

 

Mentioned in This Episode:

Sit Still Kids Website

Sit Still Kids Salon on Instagram

Amy Leclerc on Instagram

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
Read More
Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
Read More
Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
Read More
Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
Read More
This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
Read More
What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
Read More
Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
Read More
Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
Read More
I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
Previous
Next