How to Build Your Business and Successfully Franchise – with Brenton Hayden

Author: Josh F. Brown
04/02/2014

I am thrilled to have Brenton Hayden on the show this week. Listen in as he describes how he went from first starting his business with practically no money to becoming a multi-million dollar business. Brenton talks about waking up early, staying late and going the extra mile. He saw a need in the market and went after it. He goes in depth about the struggles he faced and how he convinced people to believe in his vision. He went from cold calling and getting his first six properties to rent to retiring from his CEO position in just 6 ½ years.

About Brenton Hayden

Brenton Hayden is the Chief Executive Oﬃcer and Founder of Renters Warehouse USA, a four time honoree of the Inc. 500|5000 list. At 29, Brenton leads his dedicated team of over 100 employees and franchisees in seven states to see gross revenues of $12.5 million. With a portfolio of managed properties valued around $750 million and $2 billion in residential leasing transactions, it’s no surprise that this Harvard Business School and Massachusetts Institute of Technology – Sloan School of Management graduate was named the youngest franchisor in America by INC. Magazine in 2011 at the age of 25. Brenton’s expert marketing skills and entrepreneurial spirit have largely contributed to the success of his company, earning Renters Warehouse numerous awards in real estate and business.

Show Highlights

Why you must know your business top to bottom
The importance and value of recruiting staff that believe in your vision
How to Build your business the right way
What being a franchisor really means
The importance of carefully selecting your franchisees
The critical nature of supportive Training

Brenton discusses knowing his business from top to bottom and how he got people to believe in his vision and really work to grow the company. He also discusses the extremely careful process he goes through when choosing a franchisee from interviews to his People Analyzer Tool. Brenton also focuses on supportive training for his franchisees keeping them up to date and business savvy.

Episode Resources

Seth Godin

Rework

Michael Gerber

Want to know more about Brenton and his businesses?

Twitter @BrentonHayden

LinkedIn

Professionallandlords.com

Twincitiesrenterswarehouse.com

Want to help us out?

If you enjoyed the show please share the podcast. Click here for a prepopulated tweet.

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast, please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

iTunes: Franchise Euphoria Podcast

Tune in on Stitcher!

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.