With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s episodes from 2020 that features an interview with Tim Vogel, the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. As of the episode’s original air date, there were four locations open and operating in South Florida and 14 units in various stages of development.
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Vetting Your System Before You Franchise with Tim Voegel of Scenthound which was originally published on July 14, 2020.
[2:18] Josh introduces the interview guest, Tim Vogel, the CEO of Scenthound.
[3:29] Josh welcomes Tim to Franchise Euphoria.
[3:56] Tim shares about the Scenthound concept and what led him to found the concept.
[7:18] Tim highlights the different business demands between his previous ride share business and Scenthound.
[11:16] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business.
[15:21] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands.
[17:11] Tim shares what gave him the confidence to launch Scenthound as a franchise.
[18:42] A year and a quarter into franchising, Scenthound has twenty-five locations.
[19:08] Tim explains why the ideal Scenthound franchisee is a multi-unit operator.
[21:32] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever.
[24:35] If you want to learn more about Scenthound, visit their website listed below.
[25:01] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.
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