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Acquiring and Repositioning an Existing Franchise Brand for Success with Michael Mohammed of Chronic Tacos

Michael Mohammed is the Chief Executive Officer and President at Chronic Tacos Enterprises, Inc., where he oversees the strategic vision of the fast-casual Mexican restaurant brand. Originally from Vancouver, Canada, Michael attended Saint Martin’s University in Washington State, where he earned a Bachelors of Business Administration and a Masters of Business Administration. Michael and his three brothers first became affiliated with Chronic Tacos in 2010 when they helped finance the chain’s expansion into Canada. After seeing the potential that the brand had for growth, they decided to take over the entire franchise in 2012 and haven’t looked back since.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Michael Mohammed, the President and CEO of Chronic Tacos.

[2:31] Josh welcomes Michael to Franchise Euphoria.

[2:58] Michael starts off by sharing his business upbringing and what led him to join up with Chronic Tacos in 2012.

[5:58] Michael shares what it was like to acquire an existing franchise system and the difficult decisions they had to make early on.

[10:47] When they decided to halt their franchise expansion initially, the franchisees seemed to understand that it was the best decision for the long term strategy.

[12:01] Chronic Tacos restarted their franchising efforts in 2015 and has since expanded to 60 locations.

[15:38] The timing of when Michael joined the restaurant industry was challenging due to the recent recession, but he has found his stride and thoroughly enjoys it.

[18:32] Michael shares what they are doing for the Chronic Tacos system to continue to thrive amidst COVID-19.

[23:52] Josh shares that many of his clients in the restaurant industry are frustrated with third party delivery services, and Michael remarks that restaurants and these services need to find a better way to work together.

[25:41] If you want to learn more about Chronic Tacos, visit their website listed below.

[26:36] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.eatchronictacos.com

www.facebook.com/EatChronicTacos

www.twitter.com/EatChronicTacos

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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