Welcome to Franchise Friday, a weekly showcase of unique franchise system. It’s not always about what’s “hot” in franchising but more so about what provides unique opportunities that are a good fit for you. We want to help bring light to those franchise systems who set themselves apart to help educate those who are considering buying a franchise.
Continuing with the theme of “brand culture” which we’ve been highlighting since our recent episode of Franchise Euphoria, we decided to showcase a system that has created a genuine culture of their own: Fitness Premier. As you heard if you tuned in to this week’s Franchise Euphoria episode, Fitness Premier is a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. Even without the franchising aspect, “gym culture” is a widely-recognized concept and can honestly make or break whether somebody decides to join a gym from the consumer side of things. Why should the franchise side of things be any different? Fitness Premier focuses on targeting tightly-knit communities for their franchise locations and providing a warm gym environment that makes its members feel empowered. Many gyms target larger cities and go for the robust clientele of hardcore, trendy athletes, but Fitness Premier suggests that anybody can have a regular wellness routine—and should in order to maintain the highest quality of life.
They’re not targeting a specific, “cookie cutter” audience for their clientele, and the same can be said for their franchising efforts. Not only do they want franchisees with an entrepreneurial spirit, but they are looking for people with a “from-the-heart” attitude that truly care about helping their members achieve their goals. Additionally, Fitness Premier not only invests in their concept but in their franchisees as well; with their One Team One Dream Mastermind Group, a group of all the key leaders within the company that is led by company franchisor, Jason Markowicz, they are constantly looking to build up their team and help everyone accomplish their goals together.
We hope you enjoyed learning about this unique franchising opportunity! If you would like to learn more about their system, head over to www.fitnesspremierclubs.com/ownafranchise. And, of course, before you buy a franchise, make sure it is a great fit for you, it is a wise investment, and you have vetted the system through an experienced franchise professional.
Disclaimer: Nothing in this post should be construed as an endorsement of any particular franchise system or as legal advice in general. This post is intended for informational purposes only.