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Franchise Friday: Dutch Bros Coffee

Welcome to Franchise Friday, a weekly showcase of unique franchise system. It’s not always about what’s “hot” in franchising but more so about what provides unique opportunities that are a good fit for you. We want to help bring light to those franchise systems who set themselves apart to help educate those who are considering buying a franchise.

This week’s spotlight goes out to our Franchise Euphoria episode feature from this week, Dutch Bros Coffee. As we touched on in the episode, Dutch Bros is doing some cool things to amp up the culture of their franchise system. What makes their program so unique is that they will not just sign-up any person to be their next franchisee; they have to work for it—literally! Dutch Bros only allows individuals who have worked for one of their locations for at least three years to become franchisees. These individuals have to work through the ranks of their business concept so that they have a complete and total understanding of the system structure. While this may sound daunting for many outsiders, this is actually a really unique opportunity, especially if you identify with their brand concept. Dutch Bros is looking for like-minded individuals who aren’t looking for the quick solution, but truly love their concept and are in it for the long-haul. This especially helps build their brand culture by laying a foundation of strong, committed team members to propel their franchise success. And with over 300 locations, it is apparently a concept that’s working for them, too!

We hope you enjoyed learning about this unique franchising opportunity! If you would like to learn more about their system, head over to And, of course, before you buy a franchise, make sure it is a great fit for you, it is a wise investment, and you have vetted the system through an experienced franchise professional.

Disclaimer: Nothing in this post should be construed as an endorsement of any particular franchise system or as legal advice in general. This post is intended for informational purposes only.