Selling Has Changed, Have You Changed With It? – with John Jantsch

Author: Josh F. Brown
04/30/2014

Selling Has Changed, Have You Changed With It?

John Jantsch – Selling Has Changed, Have You Changed With It?

John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing. The way that people buy has changed so the way that we sell needs to change, too. Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.

About John Jantsch

John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Show Highlights

Ø How the way people buy has changed

Ø How to sell in today’s culture

Ø Ways to engage your customers

Ø Developing customer trust

Ø How to get your marketing and sales people to work together

People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.

Episode Resources

Seth Godin

Michael Gerber

Joel Libava

Want to know more about interviewee or their businesses?

Duct Tape Marketing

Duct Tape Selling

Want to help us out?

If you enjoyed the show please share the podcast.

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

iTunes: Franchise Euphoria Podcast

Tune in on Stitcher!

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.