Fine Tuning Before You Franchise with Amy Reed of Woofies

Author: Josh F. Brown
08/13/2019

Amy Reed is Co-Founder and Co-Owner of Woofie’s, LLC, Woofie’s Mobile Pet Spa, LLC and Woofie’s Pet Ventures, LLC, all based in Ashburn, Va. Woofie’s is a new franchise that is the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa. Prior to Woofie’s, Amy Reed had over 10 years of experience in Marketing, Sales, and Sales Training with a successful track record in high-tech start-up companies and large carrier organizations.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Amy Reed, the co-founder and co-owner of the Woofies franchise.

[2:27] Josh welcomes Amy to Franchise Euphoria.

[2:59] Amy tells the story of how she got into this unique industry fifteen years ago.

[5:16] Amy remembers that initially people couldn’t believe that she was leaving her six-figure salary job to “go walk dogs” but she explains that people just didn’t understand the need for this type of service like they do now since it was such an unsaturated market.

[8:03] To kickstart their business, Amy and her partner started with really traditional marketing – putting an ad her local media and going door to door to pitch their business.

[11:16] Amy reflects on the degree of trust that is necessary for hiring personnel for your business. She admits it was hard to release control in the beginning, but she realized it was a necessity to see the growth they wanted.

[12:35] While Amy tells us she always had franchising in the back of her mind as an option for the business, they recognized the benefit of fine tuning their business before they took that step.

[16:05] Reflecting over the last fifteen years, Amy details the changes in the industry that have come about due to developments in technologies and demand.

[20:37] For Amy, the ideal Woofies franchisee is first and foremost somebody who loves animals. Beyond that, you need to have a business foundation, be able to multi-task, and know how to build a great team.

[22:37] Woofies owner-operators will need to purchase a mobile grooming van, and while it isn’t required to have a local office, it is recommended.

[25:05] If you want to learn more about the Woofies franchise, visit www.ownawoofies.com.

[25:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.woofies.com
www.woofies.com/franchise
www.facebook.com/woofies
www.ownawoofies.com

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.