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20 Seconds of Insane Courage


The Voice is a music reality show where very talented musicians compete head-to-head for the chance of winning a recording contract.  Think American Idol with much better talent (and much better judges).  On last night’s show just before going on stage, one of the contestants was having a conversation with herself in which she said, among other things, “all I need is 20 seconds of insane courage….”  This comment really resonated with me.  I began to think what if we all demonstrated “20 seconds of insane courage” in our own lives.  In our own businesses.  How much more could we accomplish by doing so?  I thnk a great deal.

Too often we play it safe.  We get comfortable.  I think it’s time to get uncomfortable.  Below are 5 ways you can get “uncomfortable” and show great courage with your small business.

  • Break routine
  • Innovate daringly
  • Think creatively
  • Find your Blue Ocean strategy (if you don’t know what a “Blue Ocean” strategy is, read the book “Blue Ocean Strategy” by W. Chan Kim & Renee Mauborgne)
  • Allow your business’s authentic character to shine through in all that you do