Today I’m thrilled to interview Bill Troy. Bill is an Inc. 500 CEO and a natural-born contrarian, who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book Clicksand: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving It), is an explosive wakeup call and warning for business owners, about the dangers and hypocrisy in online marketing. In Clicksand, Bill compares giant firms like Hubspot, Google and LinkedIn, as well as local agencies and consultants, in towns big and small, to snake oil salesmen of the 1800s.
[1:23] So many businesses think they are building relationships with clients while they are in fact damaging them.
[3:34] Bill has been a rule-breaker from the very beginning, and he continues to defy norms in the marketing world.
[4:57] What is the danger in online marketing?
[5:57] How do you balance technology and intimate customer relationships?
[7:34] Social media is a bridge to relationship development, not a substitute for it.
[8:39] How does Bill help companies improve their marketing?
[10:11] Marketing can be annoying and ineffective.
[11:19] There are two groups in the online marketing world: the evil group and those that really believe in the industry.
[13:59] Josh bought into the marketing myth earlier in his business.
[15:03] Bill offers special relationships training from his website.
[16:46] Bill is offering three free gifts to Franchise Euphoria listeners.
[18:35] Thanks again for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.
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